But the ones we attach to ourselves as Authors. The identity tag we associate with our brand so that our reader knows exactly what
to expect from us and what is likely to be the common thread in each and every
one of our books.
An Author tagline conveys to our reader in just a few words
what genre we write in and how our books will make them feel. If we get it
right, we can use it on all our emails and promotional material, making it
easier for readers to find our books, our backlist, and to buy our next book.
We want our reader to make an informed choice when they buy
and read our books. It used to be enough to choose a genre, think up a
suitable title and pick out an appropriate cover – but not anymore. In order
for your reader to have a positive and fulfilling reading experience they need
more information. They need to know in advance what to expect between the
covers. They need it spelled out – and in as few words as possible.
Phew, easier said than done!
The Author Tagline should contain the key words that you
want to associate with yourself, your brand, and your writing. It should be
descriptive, evocative, appealing, informative, exciting, concise and immediate.
So this week I have been tossing and turning and mulling
over my own Author Tag.
I
have my key words: Scottish, Scotland, contemporary, fiction,
romance, romantic, humour, fun, light romance, dark humour….
So
far I have toyed with: Janice Horton -
Contemporary
romance in a Scottish setting – with humour
Contemporary
Scottish romance – with humour
Light
Scottish Romance – Dark Contemporary Humour
Light
Contemporary Scottish Romance with Dark Humour
Light
romance. Dark humour. Scottish heroes
Dark
Humour. Light Contemporary Romance
Dark
Humour. Light Romance. Today’s McHeroes
Dark
Humour. Light Romance. Hold out for a McHero
And
do you have a tagline or any clever tips for coming up with one?
If
you do have one - will you share - please….?
Before I go completely tagging crazy…!!
